When you’re told you can’t because you’re a woman…


I so want to share with you the story of how I became a successful consultant in digital analytics and online marketing. When my mother told me that I couldn’t possibly be doing any IT projects as I hadn’t studied for this, as she publically ridiculed me for attempting to step into the world of IT – programming isn’t for women, our brains are wired differently – I decided there and then that I would create the career path I loved.

Today I am one of Belgian’s leading digital analysts and I’m floating in a pleasure-filled haze! I am in deep gratitude for the extraordinary experience that my career has been for me up till now. My career so far has been, without a doubt, a most exquisite journey towards reaching my full potential. I have created so many actionable insights for my clients. Each project is unforgettable, astonishing really.


The story of my path to professional success is a true testament to the power of ambition and positive visualisation on a cellular level:

When I told my mother that I had been promoted at work and would be working on IT related projects (web development and database creation) I was received with such mockery. And even though I was turning around the downward spiral of our relationship, the specter of her constant disapproval was always on my shoulder. That first realization was more than 10 years ago.


Being publically ridiculed by my mother for my ambitions was the most shocking thing that has ever happened to me. I realized, under all my self-denial and unhappiness, that I really liked the turn my career had taken and the perspective it offered me for the future. Full of self development and reaching my full potential. I didn’t want to lose this precious career I’d worked so hard on all my life! Even if I hadn’t done a great job of obtaining a university degree, I wanted a chance to grow into a successful business woman!

My background is a classic: 

I grew up with an alcoholic father and a rageaholic mother who stayed together 30 unfortunate years… I was miserable. I rebelled against my conservative upbringing, dropping out of university and marrying at the early age of 24.


Becoming a self-employed consultant was definitely the best thing I’ve ever done. I’ve changed my basic state of being. I am in wonder at my happiness and peace with my day-to-day life. 

It has given me back my power. I am happy and I love myself. It was as if this state were waiting all along, and following my ambitions and aspirations has allowed me to fall into it, to float in self-acceptance and love that I had only windows into before. Life stretches softly, infinitely, out from me. cannot believe this is me, now. It is so pleasurable to be alive!


Breathtaking, right? And the truth is, none of us have a guaranteed future. The practice of going for what you want for yourself as a woman, in each moment, with positive visualisation as your guide, is how you create an ecstatic life, and it is available to each and every woman on this planet—regardless of your circumstances.

I am so grateful to the women I have met in my career. And every woman who has shown me the beauty of a successful career. I am grateful to each one of the women who have inspired me, encouraged me. My clients, my bosses, my co-workers… Together we are changing the world—for ourselves, our daughters, our sons, and generations to come.

Fiona 800x1200

So ladies, no matter how big your dream, don’t let anyone hold you back. Never ever let anyone pull you down. And don’t for one moment dare to believe that you are not enough. If you’ve dreamt it, then you can do it. Go get it, girl !

PS let me share this little secret with you : make sure that your corporate portrait is as strong as you are! I am a strong believer in updating my profile picture each year with talented photographer, Marta Hurtado.

— The universe (here and now)



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